I’m Rebecca Cafiero,

it’s nice to meet you!

A mom of two littles, a wife (and the biggest fan) of my best friend, marketing mentor, PR strategist, best-selling author, podcast host, certified coach, and a passionate entrepreneur. 
In a world that loves to tell you what you should do and why, I’m your "How-To"girl.
My goal is to inspire the heck out of you but ALSO teach you the how so you can implement it and get results, because just getting inspired is frustrating when you sit down to get to work and the inspiration has faded.
I'm all about giving it to you straight (with love)!
A few years into my sales career, it seemed like I had it all.
I was making six figures and winning awards in my sales job, living in my dream home and newly married. But no matter how hard I worked or how much I earned, I couldn’t fill the emptiness that seemed to follow me wherever I went.
At 26, I hired my first life coach to figure out what was missing. In our first session, when she asked me about my future plans, I proudly recited my projected path to success over the next decade. And at the end of it, she asked, “What do you actually want?”

and then...

I broke down sobbing. I realized I didn’t really want the life that looked SO good on paper. I was killing myself at my job, but no income could justify that I was denying myself what my heart was begging for. I wanted to be creative, to feel filled with purpose, to be able to learn and grow as I worked. 
LET'S START AT THE BEGINNING...
It took me NINE years after that meeting...
... with my life coach to pursue the path I’d felt called to travel. The siren of entrepreneurship was calling so loudly, I couldn’t ignore it any longer. I knew how hard I was working for something that didn’t light me up, and asked myself, what are you capable of when what you’re doing stirs your soul?
I wanted to help others. I wanted to work for myself. I wanted to have the impact I was craving. I finally gave myself a date that I’d leave employee life for becoming an entrepreneur! My last year of work, I launched into entrepreneurship FULL force….failing forward to build an income to match my corporate salary. 
IN ONE YEAR, I ATTEMPTED TO WEAR ALL THE HATS,
HOPING ONE FIT AS AN ESCAPE ROUTE.
I photographed 12 weddings and more than ten styled shoots to launch my photo business (a business I no longer do!)
I invested in my education with courses and workshops, and began incorporating everything
I learned with my first coaching clients.
I launched my network marketing business and grew it to nearly six figures.
Oh, and my 60+ hour a week job as a VP of sales managing a team of 48. 

it was a hot mess

But out of the chaos, emerged the realization that I LOVED mentoring people to grow their own businesses, to help them see how to brand and market themselves, to help them grow their belief in their own impact.
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AFTER YEARS OF WORKING IN SALES AND MARKETING AND BUILDING BRANDS FOR OTHER BUSINESSES,
i had a realization.
I could use my own unique experience to
establish myself as an expert.
Fast forward to today. My knowledge, strategies and tips are featured in national publications, on top ranked podcasts and reporters each out to me for interviews! I have brands and companies hiring me as an expert speaker and I get messages daily about the impact my podcast and book have on people.
 
I’m obsessed with showing you how to actually BECOME the YOU you were meant to be, to create a life you love, and start living it, and how to be equipped with tools and resources to create more joy, impact and abundance in your life.
Today, I’m passionate about serving women through my online courses, podcast, mastermind, mentoring and my events, as well as through speaking and book tours, while working from home with my two tiny humans. I'm in constant pursuit of the balance discovering the balance of co-parenting AND dating my husband while finding time to ride my Peloton, take weekend trips to Carmel-By-The-Sea, learn more plant based meals and someday, read all of the books that are waiting on my kindle!
Does this Sound Like You?
I HAVE HAND-CRAFTED OFFERS TO SPECIFICALLY HELP YOU!
You don't feel alone.
You love working for yourself not by yourself. You’re craving the support, accountability, and sisterhood of other driven women. You light up when you tap into the collective genius of like-minded, like-motivated boss babes.
You need the 
mastermind.
You're ready for more.
You’re ready to deep-dive into your niche, market your unique expertise, and monetize your message. My live event is designed to rocket your belief in yourself and your business. 
You need the 
event.
You're overwhelmed.
You know you have value to share, but you feel there are so MANY skills you have to master before you can get your message out - in a BIG way. 
You need the 
course.
I help women in business unleash their expertise.
I light up helping other driven women increase their visibility, credibility and profitability, all in less than an hour per week!
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